- Title:
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The Art of the Start 2.0 (MP3)
- Written by:
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Guy Kawasaki
- Read by:
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Sean Mangan
- Format:
-
Unabridged MP3 CD Audio Book
- Number of CDs:
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1
- Duration:
-
9 hours 45 minutes
- MP3 size:
-
422 MB
- Published:
-
June 01 2016
- Available Date:
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June 01 2016
- Age Category:
-
Adult
- ISBN:
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9781489094964
- Genres:
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Non-fiction; Business & Finance
- Publisher:
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Bolinda audio
Qty
Format
Price
Bolinda price
The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success.
This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic.
Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture.
The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.