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Edward de Bono

Author

Edward de Bono

Edward de Bono is the author of more than sixty books and the creator of the concept of lateral thinking. His business methods are currently taught by more than 900 trainers in twenty-eight countries around the world and are used by such leading corporations as IBM, Motorola, and Prudential.

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Title:
Think!: Before It's Too Late
Written by:
Edward de Bono 
Read by:
Nicholas Bell 
Format:
Unabridged CD Audio Book 
Number of CDs:
Duration:
5 hours 36 minutes 
Published:
February 01 2010 
Available Date:
February 01 2010 
Age Category:
Adult 
ISBN:
9781742336862 
Genres:
Non-fiction; Philosophy; Psychology; Self Improvement 
Publisher:
Bolinda audio 
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AUD$ 39.95
AUD$ 39.95
 

Bestseller
International bestseller

"Edward de Bono is a cult figure in developing tricks to sharpen the mind."
The Times

"The guru of clear thinking."
Marketing Week

From the internationally bestselling author of Lateral Thinking and How to Have a Beautiful Mind.

The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bono, world thinking cannot solve world problems because world thinking is itself the problem. And this is getting worse: we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them. Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel - conventional thinking - but we could all get a lot further if we used all four. De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques combined with new ideas to show us how to change the way we think. If we strengthen our ability and raise our thinking level, other areas of our life - both personal and business success - will improve.

"This 2010 book summarizes the author’s groundbreaking work, available in his many previous books, on expanding the quality and reach of our thinking. He provides tools that go beyond Aristotelian logic, thinking tools that show how to improve processes like creativity, argument, criticism, education, and using media. De Bono’s writing is typically erudite and old-fashioned, but in this fresh-sounding production what predominates is the inventiveness and power of his methods and their widespread applicability to everyday life. Credit for this goes to Nicholas Bell’s warm and enthusiastic performance, which tempers the mechanistic quality of much of this material and makes the author’s self-referencing tendencies sound endearing. Whether he’s reading a technical point or an example of de Bono’s big-picture thinking, Bell makes it all sound inviting with his appealing Australian accent and authentic engagement with his audience."
AudioFile Magazine