- Title:
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Break the Internet: In Pursuit of Influence (MP3)
- Written by:
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Olivia Yallop
- Read by:
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Rose Riley
- Format:
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Unabridged MP3 CD Audio Book
- Number of CDs:
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1
- Duration:
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11 hours 24 minutes
- MP3 size:
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493 MB
- Published:
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November 11 2021
- Available Date:
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November 11 2021
- Age Category:
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Adult
- ISBN:
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9781867580829
- Genres:
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Non-fiction; Computer Science; Information Technology; Science & Technology
- Publisher:
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Bolinda audio
Qty
Format
Price
Bolinda price
UK Author
Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they … and how do you become one?
Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future – experts estimate that the economy of influence will be valued at $24 billion globally by 2025.
Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups and shadows vloggers, Instagrammers and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of digital culture.